Research Rooted in Reality

Welcome to Ipsos, a company of inquiring minds and passionate people giving a voice and shape to the thoughts of millions of individuals around the world. We explore, probe and challenge conventional wisdom. We assess market potential and interpret market trends. We test products and advertising, and help our clients build long-term relationships with customers. We study audiences and their responses to various media. We measure public opinion around the globe.

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Corporate & Investor Announcements

• Ipsos acquires two specialized research companies
• 2007 results, an impressive performance in a growing market
• Ipsos in 2007, a very good year from start to finish
• Message from the co-Presidents
• Ipsos acquires two research companies in India and in Norway
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Ipsos Publications

You Can't Win a Fight with Your Client
by Tom Markert

In this follow-up, Tom Markert returns to provide clever, timeless advice on how to offer exceptional service. The most important rule? You can't win a fight with your client!

As American companies large and small have shifted their focus from manufacturing to providing services, keeping clients satisfied has become critical to the survival of every business. Yet, very few people have mastered the art of managing clients successfully.

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