Jean-Marc Lech and Didier Truchot, Co-Presidents, announce today that Ipsos has signed an agreement to acquire Market Research Bureau of Ireland Limited (MRBI), Ireland’s leading polling and research company. Should the European Competition Authority approve it, Ipsos will acquire 100% of the share capital of the company from WPP.
The Business Elite in Europe have had to reign back on many things as the economic climate has deteriorated. But the one thing they haven't cut back on is their use of international print, websites and business and news television channels. They are reading as much as they ever did, increasing their usage of digital media and staying glued to international business and news television channels.