This site has been designed by AD/DESIGN. Illustrations are by Aude Choimet, and development by Linagora using Drupal software.
The Ipsos team was led by Catherine Roussiès, Corporate Communications Director.
Special thanks to Evelyne Emmanuel, project manager (Communications) and Olivier Hennebelle (IT) who successfully conducted this project, with the help of Rose-Marie Coulombel (Communications).
Thank you too to Ben Booth (Global Chief Technology Officer) and Vaughn Ravenscroft (Chief Information and Development).
Communication style
We have chosen to illustrate the different universes that make up the daily lives of the people we survey. They evolve around schools, supermarkets, banks, healthcare services… They are students or they are already integrated in the working world. They ride public transportation or travel by their own means. They devote time to leisure activities, buying or downloading their favourite newspapers and music via the internet.
To illustrate these universes, we have designed an animated film, which also represents the different sectors of activity in which we work, from the food industry to automotive, retailing, education, the media, financial services, politics, advertising, healthcare and telecommunications.
This is our way of showing that regardless of our specializations, Ipsos has only one activity: we reach out to citizens/consumers to collect their opinions, wants, desires and intentions. To better understand and anticipate the world of tomorrow.