Ipsos ASI – The Advertising Research Specialists
"With the crisis, consumers act as mature individuals who make their choices differently and change their point of view on brands. They are more than consumers, they are individuals-citizens, individuals-actors, who declare themselves. Brands seek to deliver them other messages."(*)
For today’s advertisers, building strong brands and developing global communications strategies are critical. Ipsos helps them define their advertising concepts, and measure and forecast the effectiveness of their advertising campaigns. Our precise analysis measures return on investment and helps strengthen market share.
From strategy definition, content development, ad testing and campaign design to campaign evaluation, optimization and brand equity, Ipsos ASI experts tailor solutions to meet its clients specific needs. They help them communicate the right messages across the right touchpoints to the right people at just the right time…to drive the right results.
They have developed global methods of assessment, to give clients consistent information and comparable results, regardless of the country in which their campaigns take place.
(*) Marie-Odile Duflo, in Le Figaro, 30 April 2009