Marketing Research

Consumer attitudes are changing: increasingly prudent, they are reconsidering the value of brands and rationalising their spending. They are also integrating new concerns (ethical, social, health, environment,etc.)

More than ever, our clients need strategic and tactical information about their markets and brands to define priority actions and build strong and innovative brands.

Ipsos Marketing's experts help clients to develop and launch new products and services and reposition existing brands, understand the success factors behind their brands and maximise the impact of marketing decisions.  Its specialized teams provide an in-depth understanding of the drivers of consumer choice and of the challenges faced by marketers.

They offer world-class solutions which integrate quantitative and qualitative research, using engaging, new digital tools as well as advanced modeling and forecasting techniques

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