Opinion and Social Research

Ipsos Public Affairs teams around the world conduct research on public policy issues and on the attitudes and behaviours of citizens and consumers. They also conduct political climate surveys and voting intention forecasts, public opinion research and elite stakeholder, corporate, and media opinion research. Our goal is to help our clients manage issues, advance reputations, determine and pinpoint shifts in attitude and opinion, and enhance communications.

We provide clients with information that helps them understand how they can build efficient and effective policies, programs, communications strategies, and marketing initiatives.

Ipsos Public Affairs is organized around four sectors of activity:

• Corporate and Reputation Research
• Government and Public Sector Research
• Political and Election Research
• Social and Trends Research

Focus
Global@dvisor is a 22-country research service and the first international study measuring country risks and opportunities and positioning for global brands.

Elections
Ipsos had consistent success in the 2008 US election where Ipsos Public Affairs tied for first place as the most accurate pollster in that election cycle. The latest European elections of June 2009 mobilised Ipsos teams in several countries, including France where final polls accurately revealed the ballot result.

Partnership
Ipsos Public Affairs is a partner of Thomson Reuters international media polling agency of record.