Ipsos Publications
From Prime Time to My Time
Andrew Green
Release Date: January 2010
Preorder this book on WARC.
With people now being increasingly in control of their own media environment, instead of measuring prime time, we should now be measuring ‘my time’.
Today, the growth in media options has meant that people can construct their own broadcast schedules using the internet, digital video recorders or other technologies.
Prime Time to My Time is the insightful new book in which Andrew Green, an experienced media research practitioner traces the history of audience measurement in each of the main media and outlines some of the key challenges facing it as the digital revolution takes hold. It examines the past and present of audience measurement and sets the scene for a radically different future.
Fifty years ago, people watched the same television programmes, listened to the same radio stations and reach the same magazines and newspapers. 'Prime time' broadcasts gave advertisers the opportunity to reach vast audiences, all at the same time.
Release Date: January 2010
Preorder this book on WARC.Why Loyalty Matters
The Groundbreaking Approach to Rediscovering Happiness, Meaning and Lasting Fulfillment in Your Life and Work
Timothy L. Keiningham, Lerzan Aksoy with Luke Williams, 2009
Release Date: Mid 2009
BenBella Books
ISBN 1933771720
Preorder this book on Amazon.
"Why Loyalty Matters provides compelling insight into how our loyalties, large and small, lay the foundation for our happiness, and determine the kind of world we live in. Businesses across the country are suffering in today’s rocky economic times, and Why Loyalty Matters offers a convincing call for revolutionary change in the way we view and conduct our professional and personal lives. Renowned loyalty expert Timothy Keiningham, Chief Strategy Officer and Executive Vice President for Ipsos Loyalty, and co-author Lerzan Aksoy combine their own groundbreaking research with the leading thinking in philosophy, sociology, psychology, economics and management to provide breakthrough insight into the role that loyalty can and should play in our lives, at home and at work. The book presents evidence that loyalty is the prescription to the emptiness we feel in our lives, and to the increasing fragmentation we see in our communities through countless failing businesses.
Why Loyalty Matters offers a comprehensive guide to understanding what loyalty is, what it isn’t and how to unlock its power. Examining the role of loyalty in all aspects of our lives, Why Loyalty Matters offers a new and potentially life-changing way to understand our innate need for loyalty, as well as our ability to sustain loyal relationships throughout our lives. Why Loyalty Matters is both a powerful contribution to the science of loyalty research, and a gift to all those who lament the decline in loyalty we witness all around us and seek to build the foundation for lasting fulfillment."