Mission & History

Ipsos focuses on a single activity, namely the production, interpretation and distribution of information gathered from individuals about their opinions, desires, attitudes and behaviours.

To meet its clients’ expectations as accurately as possible, Ipsos has organized its business into five specialisations: advertising research, marketing research, media research, opinion and social research, and quality and customer relationship management research.

Thus, Ipsos experts analyse the subtle differences between individuals to produce accurate snapshots of their expectations, motivations and intentions as citizen-consumers.

This unique approach that Ipsos calls ‘Nobody’s Unpredictable’ enables its clients to understand their markets, their customers and a changing world.

The Ipsos difference

• Ipsos is an independent company managed and controlled by research professionals.
• Our ambition is to make Ipsos our clients’ preferred research company. For this, we have grown Ipsos into an international group and we have recruited the best professionals to assist us in all major markets.
• We have decided to specialise in five areas and to place expertise at the core of our activity. We aim at delivering high quality information adding significant value detailed with explanations and advice for immediate use.
• Our objective: maintain a solid financial performance higher than the market’s and develop responsibly, taking care to make the best use of Ipsos’ means and resources.