Mission & History

Ipsos focuses on a single activity, namely the production, interpretation and distribution of information gathered from individuals about their opinions, desires, attitudes and behaviours.

To meet our clients’ expectations as accurately as possible, we have organized our business into five specialisations - advertising research, marketing research, media research, opinion and social research, and quality and customer relationship management research - and have made of our operations (data collection and delivery) our sixth specialisation.

Thus, Ipsos experts, passionately curious about people, markets, brands and society, help their clients to make smarter decisions and evolve in our changing world guided by 4 fundamental principles: security, speed, simplicity and substance.

Ipsos hopes to realise its ambition of providing the Company with the means necessary to continue to assert its leadership in business and innovation and better serve its clients.
This ambition is expressed with GAME CHANGERS, the new Ipsos signature, and the will to mobilise all our resources to make this promise a reality: to change in order to support our clients through their transformation strategies.

The Ipsos difference

  • Ipsos is an independent company managed and controlled by research professionals.
  • Our ambition is to make Ipsos our clients’ preferred research company. For this, we have grown Ipsos into an international group and we have recruited the best professionals to assist us in all major markets.
  • We have chosen to specialise our business and to place expertise at the core of our activity. We aim at delivering high quality information adding significant value detailed with explanations and advice for immediate use.
  • Our objective: maintain a solid financial performance higher than the market’s and develop responsibly, taking care to make the best use of Ipsos’ means and resources.
© 2015 Ipsos