Media research
The editorial and advertising sides of media require very different
research strategies. Ipsos is uniquely
positioned to offer research expertise
to both. Its dedicated teams can develop strategies in order
to:
- Inform editorial and media marketing decision makers about the
expectations, tastes and behavior of readers, listeners, viewers
and Internet users,
- And provide companies and their advisers with precise knowledge
of the media best suited to reach their target audiences.
As a leader in Europe, Latin America
and the Middle East, Ipsos companies also conduct national and international
proprietary surveys on specific target audiences. Read
more.
Contact:
Richard Silman, Global Group leader for media research.