Ipsos Solutions
Our clients need to rely on us to provide accurate and reliable information,
to deliver data fast and to give them good value for money. Our experts
use a wide range
of methodologies, from qualitative interviewing and analysis, to the most
innovative techniques for collecting and processing quantitative data.
We know that the answers
to even the most direct questions are just part of the picture. Expressions
and behaviours often reveal a great deal more. Thus, our qualitative research
experts
observe, listen and analyse. They are trained in our techniques and methods.
The latest being Krisis.
In the quantitative research field, Ipsos continually invests in state-of-the-art
technologies that collect and process data in increasingly secure, efficient
and innovative ways.
In 2007, our researchers conducted more than 20 million interviews across the globe – by telephone, face-to-face, by mail or, via the
Internet. In the United States, for example, our use of the Internet for
research has doubled every year. And we make the results of our surveys
available to our clients via secure extranets giving them anywhere, anytime
access.
And we work to harmonise our tools, methods, and production systems accross
countries. The paramount objective is to keep Ipsos strong and flexible,
to go hi-tech wherever it delivers a measurable client benefit.
Whether your needs are local, regional or global, or whether you
need to reach a mass audience or a hard-to-find segment of the population,
Ipsos offers a range of sophisticated and innovative data collection
services. Read more.