Ipsos ASI
The Advertising Research Specialists
As advertisers move
toward global communication strategies, they want to be able to have advertising
evaluated across countries. Ipsos has delivered for ten years
highly reliable performance information on advertising campaigns worldwide. Now
under the brand name Ipsos ASI, The Advertising Research
Specialists, a unique and global organisation,
Ipsos subsidiaries use the same evaluation methods to give advertisers access
to standardized information and comparable results, wherever their campaigns are
conducted, for any consumer segment.
Ipsos ASI provides advertisers with
a complete range of research products to evaluate the impact and efficiency of
their communications, from pre-testing to post-testing and through all stages
of the creative process in between (as well as brand tracking and brand equity
valuations). The research product offering is suitable for all media.
Sample Products and Services
Ipsos
ASI Ad*Graph
Ipsos ASI Ad*Graph is a tracking survey that supplies market
information on advertising performance and on the effectiveness of media plans.
With its databases of norms and standards and exclusive media model, Ipsos ASI
Ad*Graph is an effective decision-making tool in both creative development and
media planning.
For more detailed information on Ipsos ASI, visit us at www.ipsos-asi.com
or contact us with your questions.