Global Network
Bringing the world to you.
Ipsos works with a number of clients whose markets span the world.
For them, we have created the Key Account
Management (KAM) system, which works as follows:
- A senior-level research professional, typically the team leader
of a region, office or research specialty, manages each account.
- Each knows his or her client's business intimately.
- Each personally oversees and coordinates the work of research
managers and teams dedicated to this client. It ensures an efficient
and coordinated, day-to-day working relationship.