i-REP: Corporate Reputation research at Ipsos Public Affairs
The Ipsos
approach is centered on providing meaningful guidance on the reputation
landscape in which you operate, and how you can most effectively shape
it to your advantage.
We help you to:
- Identify key drivers
of your reputation
- Diagnose your situation
- Prioritise audiences
- Benchmark
- Track
over time
- Identify messages that move
- Highlight cross-national
learning
- Manage issues that impact the company's business
Corporate
Resiliency
Corporate reputation is built up over long periods, but can
be lost very quickly. Companies need to build a reservoir of goodwill; without
it, your reputation lacks the resiliency to bounce back from the inevitable bumps
and crises that hit all organisations. The bottom line is that how an organization
prepares for and handles "bad news" is the most important element in determining
its overall corporate reputation. It's in times of crisis that trustmarks are
made or lost.
Ipsos has developed the concept of organisational
resiliency as a key tool in managing corporate reputation. We believe
the best way to make your reputation more resilient is to create strong relationships
with all the people who matter to your business including: customers, employees,
neighbours, investors, legislators, regulators, journalists, pressure groups and
others. Building resiliency is an extension of building reputation.
Our
Reputation Framework
The Ipsos Reputation Framework is an aid to reputation
management. It illuminates the relationship between the building blocks of an
organisation's reputation, and the issues and stakeholder groups which surround
it. We do not believe in a standardised, one-size-fits-all approach to reputation
measurement. Our normative questions and range of tried-and-tested analysis techniques
allow us to set your organisation in context. But the most effective – and cost-effective
- information is geared to the individual organisation's situation.
For
more information please refer to the contact list.