Ipsos MediaCT

The Media, Content and Technology Research Specialists

 

Ipsos is a pioneer in media research. Ipsos companies are all involved in audience measurement surveys for the major print, radio and television media in Europe, North America, Latin America, and Middle East. 

Both qualitative and quantitative methods are used to offer the best research solutions.

Sample Products & Services

Our experts conduct two forms of research:

  • Syndicated surveys: Major media measurement contracts and large scale specialist audience surveys, e.g., decision-makers, company executives, high income earners, shareholders.
  • Ad-hoc research: Custom research for media, agencies and advertisers, addressing a range of issues: editorial/ programming, advertising, audience profiling, market positioning, new product and program development and strategic issues.

Main surveys conducted after calls for tenders

  • Survey of magazine readership (France)
  • NRS - National Readership Survey (UK)
  • NRS - National Readership Survey (Hungary)
  • The British Business Survey (UK)
  • Audipress (Italy)
  • Media Analysis (Germany)
  • Media Analysis (Hungary)
  • EGM - Estudio General de Medios (Spain, Argentina, Mexico, Brazil, Chile)
  • Radio Joint Audience Research (UK)
  • BARB - Establishment Survey (UK)
  • BARB - Programme Attrition Service (UK)
  • BARB - Recruitment Survey (UK)
  • Teachers' TV (UK)
  • SKY Out of Home Viewing Panel (UK)
  • S4C Audience Reaction (UK)
  • C4 - TV Viewers Panel (UK)
  • Disney - Kids Pilot Testing (UK)
  • Newspaper Society - Local Newspaper Effectiveness Measure (UK)
  • BBC World Service Evaluation (UK)
  • TV Audience Measurement Survey (Lebanon)

Main Ipsos surveys

  • La France des Cadres Actifs (French Survey of Businessmen and Women) (France)
  • La France des Hauts Revenus (High Income Survey) (France)
  • Les Professionnels des Marchés Financiers (Survey of Financial Market Professionals) (France)
  • Les Investisseurs Individuels des Marchés Financiers (Survey of Individual Investors in Financial Markets) (France)
  • L' Audience de la Presse Pharmaceutique (Pharmaceutical Press Readership Survey) (France)
  • L' Audience de la Presse Médicale (Medical Press Readership Survey) (France)
  • Ipsos IT
  • Profiling (France)
  • Europe 2006
  • BE - Business Elite Studies (Europe, Asia, Japan, Australia, United States)
  • BES - Business Elite Survey (Middle East)
  • NMA - National Media Analysis (Middle East)
  • Estudos Marplan (Brazil)
  • Multimedia Branding Study (Mexico)
  • Media Max (Mexico)
  • Impart (UK)
  • Engage (Didital Technology Measure) (UK)
  • Convergence (France 2007)

Please contact Richard Silman with your specific questions or contact us for more information. To find out about our capabilities in your country please select one of the following from our menu.