Ipsos Insight
The Worldwide Qualitative Research Company

Ipsos Insight is the brand for qualitative in the Ipsos Group.
It is also a close-knit team of dedicated professionals with a wealth of experience in qualitative research: our teams attend regular international meetings, share harmonized methods and a common product development process.
Ipsos-Insight conducts local, regional and international analysis of the highest quality, from offices in more than 20 countries worldwide.
Ipsos-Insight combines in-depth analysis with strategic vision and proven
methods. We fully understand and appreciate the world's consumers - their cultural and behavioral similarities and differences.
International qualitative research presents challenges and opportunities. Our proven services and solutions ensure that our clients benefit from both.

What We Do

Our research follows the life cycle of products and brands, from creation to management and extension.

  • Market exploration
  • Marketing problem-solving
  • Concept creation, screening and testing
  • Brand creation, image and positioning research
  • Logo/name creation and assessment
  • Product, pack and mix research
  • Advertising and communications research
  • Point of sale research

How we do it

We have developed proprietary methodologies - original products and solutions to meet the very specific needs of the most exacting international marketers.

The Generation Range: an new approach to qualitative research

We help clients build a concept, a brand, a product or an advertisement from scratch and refine them till ready for market.

Communication Generation: clients get creative recommendations and a validated communication.

Concept Generation: clients get creation + screening = a concept ready for market

Brand Generation : clients get a name, a health check and potential for extension

The tools we use

Of course we conduct focus groups and interviews of the highest quality but we have also developed branded techniques.

Visual Symbols
Grasping consumers' emotional involvement and experience, through quantitatively validated stimulus.

Imagery Anticipation
What could be? What concepts of the future should you be devising and testing today? Drawing on the imagination of consumers, Imagery Anticipation lets us shape a proposition that responds to their deepest motivations.

Team Solving
Through brainstorming sessions, involving both our clients, and ourselves we formulate the problem, search for ideas, select ideas and formulate concepts. The result is one or more growth-oriented solutions that satisfy all of your needs.

Web Workshop
Web Workshop combines lively and intense group discussions with an opportunity for hands-on evaluations of designs and software.

Our international philosophy

Specialized researchers in each country.
Common procedures and rules.
Harmonized approaches.
A transparent price policy.