Ipsos Public Affairs

The Social Research and Corporate Reputation Specialists

 

We provide boutique-style customer service and work closely with our clients while often also undertaking research on a global scale. Clients receive forward-thinking solutions to data collection, innovative use of research technologies, and the strategic insight to evaluate and respond to ever-changing client demands.

Our toolbox for conducting tailor-made solutions includes rapid turnaround quantitative polling with pinpoint accuracy, qualitative focus groups, online Internet panels, elite and stakeholder interviewing, syndicated subscriptions, and proprietary research techniques.

The essence of what we do is help our clients listen to what their audiences are saying, understand what they are thinking and anticipate what they have in mind. We know how best to determine and measure their views and opinions. But we go beyond delivering data. We analyze it, put it in context, and then let our clients know how they can best translate this understanding into efficient and effective policies, programs, communications strategies, and marketing initiatives.

 

Sectors of Activity

Ipsos Public Affairs is organized around four sectors of activity:

Corporate & Reputation Research: evaluation of image/reputations of public and private clients, looking at CRS, Stakeholder relations, Crisis management, Message Building/ Tracking, Internal Employee issues, Earned Media;
-looking at audience as citizens-consumers, opinion leaders, stakeholders or employees.

For more information on our new i-REP approach, please click here.
For more information on our new Ipsos Global @dvisor Reputation Risk Identifier research service, please click here for Governments or click here for Corporates.

Government & Public Services Research: Research: evidence-based policy-making for all levels of government, and selected NGOs;
- looking at audience as citizens-taxpayers, citizens-users of government & public services.

Political & Election Research: election research, estimations & projections, voting behaviour, campaign research;
look at audience as citizens-voters.

Social and Trends Research: public opinion, social/sociological research (barometers, syndicated products, trend research, more general social research), economic/social climate studies;
- look at broader evolution of public opinion (point of view).

 

Contact us with your specific questions. To find out about our capabilities in your country please select one of the following from our menu.