Ipsos in North America

Ipsos has member companies in Canada and the U.S. offering custom and syndicated research products and services, including concept and product testing, attitude and usage studies, omnibus surveys, tracking systems, brand loyalty research, volume forecasting, marketing models, and advanced analytics.

Key Specialisations & Companies

Advertising Research

With offices in 14 countries around the world, including Canada and the U.S., Ipsos ASI is the premier provider of global advertising research solutions, offering insights to advertisers to help in the development, evaluation, and improvement of their advertising efforts. To learn more, visit www.ipsos-asi.com.

Forecasting, Modeling & Consulting

Ipsos Novaction, together with Ipsos Vantis (formerly ACNielsen Vantis), are recognized around the world as leaders in new product forecasting and advanced marketing modeling. Ipsos Novaction and Ipsos Vantis have over 30 years of expertise modeling and forecasting in the FMCG as well as services and durables sectors. For more information, visit www.ipsos-novaction.com or www.ipsosnv.com.

Loyalty Research

Ipsos Loyalty is a research and consulting team dedicated to helping companies improve business performance through customer satisfaction and loyalty, using advanced methods of customer satisfaction management, customer relationship management, and employee climate management. To learn more, visit Ipsos Loyalty.

Marketing Research

Ipsos Insight (in the U.S.) and Ipsos Reid (in Canada) offer full-service custom and syndicated research products and services, in the following practice areas:

  • AgriFood
  • Consumer Products
  • Energy & Utilities
  • Financial Services
  • Lottery & Gaming
  • Media & Entertainment
  • Pharmaceutical & Health Services
  • Travel & Lodging
  • and Technology & Communications

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Public Opinion Research

The Ipsos Public Affairs professionals in Canada and the U.S. conduct research on behalf of corporations, governments, industry and professional associations, and the not for profit sector in the areas of Corporate Reputation and Issues Management on a local and global scale. The company has public affairs specialists in Washington, Minneapolis and San Francisco, as well as Ottawa, Toronto, Calgary and Vancouver, and is represented around the world by Ipsos affiliates. Contact Darrell Bricker

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Data Collection

We collect data by mail and phone, through the Internet and in person, and through large pre-recruited consumer panels.

Telephone interviewing: Ipsos operates more than 1,000 CATI stations, and employs 2,100 call center staff. Most interviewers have a college degree and an average of two years interviewing experience. Ipsos also has 140 business-to-business interviewing experts. Contact info@ipsos-na.com, or call 1-888-210-7425.

Panels: The Ipsos Insight OnlineSM Panel, jointly managed by The NPD Group and Ipsos, consists of over 900,000 individuals from around the world (with access to approximately 3 million household members). In addition, Ipsos maintains a wholly proprietary, nationally-representative U.S. Internet Panel of 60,000 households. The Home Testing Institute (HTI) Panel comprises 400,000 U.S. households (over 1 million individuals). The American Shoppers Panel comprises 16,000 households who record monthly purchasing in a diary of selected categories. The Ipsos Sufferer Panel provides direct access to consumers prescreened for major and minor medical conditions. ContactContact info@ipsos-na.com, or call 1-888-210-7425.

Internet Research: Ipsos offers an established suite of online products, including concept and product testing, forecasting, focus groups, and Website evaluation tools. Contact Tessie Ting.

Global Research: Ipsos offers its North American clients worldwide resources to conduct international research. Clients include private and public sector organizations, in industries ranging from transportation and tourism to pharmaceuticals and consumer products. Contact info@ipsos-na.com, or call 1-888-210-7425.

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Country Portraits

Visit our Canada or U.S. pages for specific information on services and expertise offered.

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