Ipsos in Canada

Ipsos is Canadas largest marketing and public affairs research company and the countrys most trusted research brand.

Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting and modeling and consulting. To learn more, visit our website at www.ipsos.ca.

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Key Companies

Ipsos ASI is the largest provider of advertising pre-testing services in the world. Ipsos ASI offers a full range of advertising research solutions to help clients make the best decisions at all stages of the advertising development process, and to maximize the return on their advertising investment. Although the companys history is rooted in copy testing, it provides leading services in the areas of advertising tracking and brand equity evaluation. It is committed to providing advertisers with insights to help in the development, evaluation, and improvement of their advertising efforts, and, ultimately, to help them build stronger brands. To learn more, visit Ipsos ASI.

Ipsos Reid is Canada's market intelligence leader and the countrys leading provider of public opinion research. With operations in eight cities, Ipsos Reid employs more than 300 researcher professionals and support staff in Canada. The company has the biggest network of telephone call centres in Canada, as well as the largest pre-recruited household and on-line panels. Ipsos Reids Canadian marketing research and public affairs practices are staffed with seasoned research consultants with extensive industry-specific backgrounds, offering the premier suite of research vehicles in Canadaincluding the Ipsos Trend Report, the leading source of public opinion in the countryall of which provide clients with actionable and relevant information. To learn more, visit www.ipsos.ca.

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Data collection

  • Ipsos operates seven call centers with more than 1,000 CATI stations.
  • Ipsos also has 140 business-to-business interviewing experts.
  • Ipsos Panel capabilities include Access Panels (100,000 households) and Online Panels (140,000 households.) Contact onlinena@ipsosna.com.
  • Focus group facilities are offered in the west. Contact Vickie Sotirakos.

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Fast Facts & Offices

Founded: Ipsos ASI (1962) and Ipsos Reid (1979)
Permanent Staff: 400 full-time researchers and support staff.
Recent acquisitions: The Angus Reid Group (now Ipsos Reid) and Tandemar Research in 2000 and Market Explorers in 2003 (now Ipsos ASI Canada), and the Marketing Research Division of The NPD Group (now Ipsos Reid Canada).

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Key Contacts

Gary Bennewies: President, Ipsos Canada

Darrell Bricker: President, Ipsos Public Affairs, North America

Jacquie Matthews: President and Managing Director, Ipsos ASI Canada

Steve Levy: President, Market Research Canada (East), Ipsos Reid

Steve Mossop: President, Market Research Canada (West), Ipsos Reid

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