More about Ipsos Novaction products:

We are a global marketing and market research consulting group experienced in more than 55 countries around the world and 250 + product categories, including household products, personal care, food & beverages, and healthcare.

For 30 + years, we have been helping many of the world's leading marketers increase profits by improving their new product ideas and core brand strategies.

To view our brochure click here.

This expertise relies on Forecasting, Modelling and Consulting solutions namely :

Designor®

A leading global volumetric forecasting system for your new products, extensions and restages. With over 8,000 new products optimized, it is the most realistic forecasting system in the world. Designor® includes competitive exposure, copy impact, shelf/package impact, simulated purchase, and competitive diagnostics. The model has been validated almost 600 times, producing estimates within 9% of actual sales on average. This model has unmatched simulation capabilities - including both marketing plan changes (push simulations) and changes in ad copy/positioning, packaging, pricing and product delivery (pull simulations).

Detector®

offers a range of forecasting systems to identify opportunities and optimize concepts. It can be used to size market opportunities from existing syndicated and survey data, or it can be used to test existing concepts. Detector® can help you prioritise your initiatives for further development and can also give you specific direction for improving each concept's potential.

Sales Builder®

is a leading holistic marketing mix model used to improve the ROI of your marketing programs on mature or recently launched brands. It offers a unique approach to modeling the effect of advertising, positioning and brand equity; it produces a more realistic estimate of advertising impact (short-term and long-term equity impact); and it diagnoses your brand's performance versus competitors and offers significant insights on how to grow your brand's volume and profit over time.

Perceptor®

will help you understand consumer wants and needs, brand choice drivers and their importance, perceptions of brands. Identify segments of consumers with similar needs, and identify unmet needs in the market. Use this information to understand your brand's equity, growth opportunities, and refine your brand's strategy moving forward.

Category Perceptor®

Helps you understand consumers' usages and substitutions on your markets to optimise your portfolio strategy, better segment your offer and minimize its cannibalisation.

Brand Stretch Perceptor®

Can you transfer or stretch your brand's equity to new territories ? Which mixes would be good candidates ?

Price Aid®

Helps you optimise your pricing strategy in line with your equity Vs competitors in order to build long lasting value and increase profit.

We'd love to talk with you about your business needs, for that we are just one click away. Talk to you soon :

In Asia: Chandrakantha Wedige and Brigitte Biteau

In Europe: Thomas Tougard

In Latin America: Gerardo Martinez Romano

In North America: Steve Perry

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