Ipsos in the U.S.A.

Ipsos is Americas fastest growing market research company and one of the most trusted research brands in the U.S.

Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting and modeling and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies.

Ipsos Public Affairs is the agency of record for The McClatchy Company, the third-largest newspaper company in the United States.

Key Companies

Advertising Research

Ipsos ASI is the largest provider of advertising pre-testing services in the world. Ipsos-ASI offers a full range of advertising research solutions to help clients make the best decisions at all stages of the advertising development process, and to maximize the return on their advertising investment. Although the companys history is rooted in copy testing, it provides leading services in the areas of advertising tracking and brand equity evaluation. It is committed to providing advertisers with insights to help in the development, evaluation, and improvement of their advertising efforts, and, ultimately, to help them build stronger brands. To learn more, visit www.ipsos-asi.com.

Customer Loyalty Research

Ipsos Loyalty is a global, specialized practice dedicated to helping companies improve business performance through customer satisfaction management, customer relationship management, and employee climate management. Ipsos Loyalty provides a state-of-the-art approach to customer-driven business performance through a modular suite of innovative research tools that provides an integrated framework to identify complex global business solutions . To learn more, visit http://www.ipsosloyalty.com.

Forecasting, Modeling & Consulting

Ipsos Vantis (formerly ACNielsen Vantis), together with Ipsos Novaction, are recognized around the world as leaders in new product forecasting and advanced marketing modeling. Ipsos Novaction and Ipsos Vantis have over 30 years of expertise modeling and forecasting in the FMCG as well as services and durables sectors. For more information, visit Ipsos Novaction or www.ipsosnv.com.

Marketing Research

Ipsos Insight, the flagship marketing research division of Ipsos in the U.S., has industry specialists serving companies in the following categories: consumer products; technology and communications; health and pharmaceutical; financial services; cable, media and entertainment; agrifood; energy and utilities; and lottery and gaming.

Ipsos Insight provides custom and tracking research services to domestic clients, as well as U.S.-based multinationals. It offers concept and product testing, package testing, attitude and usage studies, omnibuses, tracking systems, brand equity, price optimization and segmentation, marketing models, advanced analytics, and global research. To learn more, please visit www.ipsosinsight.com.

Public Opinion Research

Ipsos Public Affairs, headquartered in Washington D.C., is a non-partisan, objective, survey-based research company made up of campaign and political polling veterans as well as seasoned research professionals. The company conducts strategic research initiatives for a diverse number of American and international organizations, based not only on public opinion research but often elite stakeholder, corporate, and media opinion research. It has offices in New York City, Chicago, San Ramon (CA), and Washington, with affiliates around the world. Ipsos Public Affairs conducts national and international public opinion polling on behalf of The Associated Press, the worlds oldest and largest news organization. To learn more, visit www.ipsos-pa.com.

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Data collection

  • Telephone interviewing: Ipsos operates more than 1,000 CATI stations, and employs 2,100 call center staff.
  • Ipsos also has 140 business-to-business interviewing experts.
  • Focus group facilities are offered coast-to-coast. Contact Tessie Ting.

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Fast Facts

  • Founded: Ipsos ASI (1962), Ipsos Vantis (1990), and Ipsos Insight (2003)
  • Employees: 650 full-time researchers and support staff.

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Key Contacts

Jim Smith: Chairman and CEO, Ipsos North America

Debra Mason: Chief Finance Officer, Ipsos North America

Sheryl Goodman: Chief Legal Officer & Corporate Secretary, Ipsos North America

Marie Louise Huot: Chief Human Resources Officer, Ipsos North America

Denny Anspach: President Operations and Chairman Observer, Ipsos North America

Gary Bennewies: Country Manager Canada & President MRC

Darrell Bricker: President, Ipsos Public Affairs, North America

Lisa Lanier: President, Ipsos Consumer Products & Ipsos Novaction US

Vaughn Ravenscroft: Senior Vice President, Global IT Development

Lana Busignani: President, Ipsos ASI North America West

Pam Maltby: President, Ipsos ASI North America East

Elys Roberts: President, Ipsos Insight Health

Matt McNerney: World Wide CEO, Ipsos Loyalty

Kevin Waters: President, Ipsos Media

Marilyn O'Brien: Co-President, Ipsos UU

Ed Wolkenmuth: President, Ipsos Vantis, North America

For more information, please contact info@ipsos-na.com, or to view our U.S. offices, please click here.

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