Ipsos is pleased to announce the launch of Ipsos Connect, a global specialized business to co-ordinate Ipsos services in the do¬mains of Brand Communication, Advertising and Media. Ipsos Connect amalgamates the legacy brands of Ipsos ASI and Ipsos MediaCT.
As the world of brand communications, advertising and media become increasingly complex, fragmented and digitalized, Ipsos has made the decision to help our clients better embrace this modern complexity. Ipsos will be connecting the world class knowledge of both Ipsos ASI and Ipsos MediaCT in brand, advertising and media research, with investment in new approaches and products that will fit with the digital age.
In marketing and communications, there are very few topics that trigger as many client questions as those about the changes in media consumption behaviour, the new forms of advertising and communication, the intrusion of social networks to balance and sometimes counter the top-down speeches of brands and media, the fragmentation of media channels and the growing importance of content to attract audiences. Ipsos Connect aims to be the preferred global partner for companies to measure and amplify how media, brands and consumers connect through compel¬ling content and great communication.