About the Author

john hallwardJohn was born in Montreal in 1961 and still calls it home, when he's not traveling the world. He graduated from the Queen's University business school, in Kingston, Ont., with a BComm in 1983, and has been "studying" marketing ever since.

John was a Research Manager at Johnson + Johnson Inc., in Montreal, and a Research Associate at Procter & Gamble in Toronto. In 1986, because he thought he could build a better mousetrap, he co-founded Tandemar Research. After 14 years of running and successfully growing his own business, he and his business partner sold the company to Ipsos, the global survey based market research company. John has been with Ipsos since 2000, and is now Global Director of new product development for
one of its divisions, Ipsos ASI, The Advertising Research Company.

At Ipsos ASI, John has continued to think and act as an entrepreneur by leading the global support for such products as Equity*Builder (for brand health), Ad*Graph/Brand*Graph tracking (for brand health tracking and advertising effectiveness), and introducing the new Brand*Graph 360° for holistic evaluation. He also helped develop the unique "Quality of GRP's" media model in the USA + Canada. Most recently, John has been developing Ipsos ASI's industry leading R&D into measuring
emotions, motivational research, and holistic marketing communications.

John has spoken at ARF events in the USA, MRIA events in Canada, the World Wide Print Symposium in Prague, Plurimedia in Brazil, the first IAA Conference in Amman, and numerous client events around the world.

Hallward, married with three children, describes himself as a "curious ordinary layman."

"Gimme!" is Hallward's first book, and is based on decades of experience and reams of validated research. But his interest in neuroscience is far more personal and stems from lower back surgery performed by a neurosurgeon on Hallward's two herniated discs three years ago.

John also admits to having previewed, viewed and reviewed more ads than anyone should in a lifetime.

© 2014 Ipsos