Here is the deal, Gimme! is about how to make more effective marketing, better branded campaigns, and stronger
communications strategies. It shows you what works, and why.
In short, I believe we can apply the insights of how humans are wired to making marketing work better, much better. Humans are the consequence of genetic evolution, whether through Intelligent Design, or through random gene mutations (survival of the fittest). Some manifestations of evolution found in all cultures include emotions, habits, memories, desires, moods, thinking, and motivations. We share these characteristics because these are the consequence of our genes. The
better we can appreciate these characteristics, understand how we are genetically wired, and why we act the way we do, the better we can persuade others. This is the main theme of "Gimme!" and explains the book's title
"Gimme!" applies insights into how humans are wired to better leverage the drivers of motivation. I share dozens of "lessons learned" from my experience in the advertising world, backed by the knowledge gleaned from the vast Ipsos atabases of tested commercials, tracked campaigns, and equity studies. Gimme! explores some of our evolutionary traits and then shows how the Ipsos database confirms that advertising and brand marketing follow our evolutionary features. Here are some of the leanings which you will find in "Gimme!" to help make more efficient and persuasive marketing: