Gimme! Lessons Learned

Each is a 2-page excerpt from the book (which profiles 35 Lessons Learned), and will contain facts, observations, some well-supported experiences, and even some opinions and thought-provoking considerations. It is my hope that with this book, and the related Lessons Learned, I can share some leading-edge consumer insights that will enable you to develop more persuasive advertising. Please take a moment to download