New York, NY – Ipsos is thrilled to congratulate a group of exceptional clients on their wins at the ARF 2012 David Ogilvy Awards. Bank of America, Budweiser, Comedy Central, Procter & Gamble’s CoverGirl, Olay, and Vick’s, ConAgra’s Hunt’s, Tassimo, and Verizon, all took home hardware at the March 27 awards gala held in New York City at the Advertising Research Foundation’s (ARF) 2012 Re:think Conference.
 
Vicks’ NFL inspired campaign for DayQuil and NyQuil was the big winner for the evening, taking home both the Grand Ogilvy Award for overall excellence in advertising research and nabbing Gold in the Health & Professional Care category. Research for this campaign was conducted by Ipsos ASI, Ipsos’ team of advertising research specialists, and Ipsos UU, the company’s qualitative research practice.