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Ipsos Ideas

• Moods, Minds, and Motivations: Measuring Emotions for Advertising Results
  Knowing that emotions influence purchase motivation, the team at Ipsos-ASI set out to determine how to accurately measure emotional responses to...
• Advertising: Money down the drain?
  In this issue, we explore the hot topic of advertising. What makes for good advertising? Why are so many advertising practices ineffective? How can...