• About Ipsos
• Ipsos ASI
  • The Advertising Research Specialists
• Ipsos Marketing
  • The Innovation and Brand Research Specialists
• Ipsos MediaCT
  • The Media, Content and Technology Research Specialists
• Ipsos Public Affairs
  • The Social Research and Corporate Reputation Specialists
• Ipsos Loyalty
  • The Customer and Employee Research Specialists
• Ipsos Observer
  • The Survey Management, Data Collection and Delivery Specialists

Ipsos Ideas

• Moods, Minds, and Motivations: Measuring Emotions for Advertising Results
  Knowing that emotions influence purchase motivation, the team at Ipsos-ASI set out to determine how to accurately measure emotional responses to...
• Advertising: Money down the drain?
  In this issue, we explore the hot topic of advertising. What makes for good advertising? Why are so many advertising practices ineffective? How can...