June 24 - 25, 2008
New York, NY
The Advertising Research Foundation's Audience Measurement 3.0 Conference will examine the most urgent industry measurement need – getting out in front of the consumer. The challenge for audience measurement is keeping up with the consumer, not technology.
Join Ipsos ASI's Director of Global Product Development, John Hallward, who will be among the speakers sharing insight into how to get measurement out in front of the consumer.Cost-effective communications planning goes beyond mere media exposure. Ad recall does not follow media consumption well; High share-of-voice is not efficient; Creative content is critical; and different touch-points work in different ways, for different goals. John's presentation will provide a 360-degree view of "consumer mix modeling".