March 30 - April 1, 2009
New York City, NY
The ARF Annual Convention and Expo Re:think 2009 will be held March 30 through April 1, 2009 at the Marriott Marquis in New York City. Ipsos is cited as a Research contributor for 5 finalists, the most for any research supplier. Ipsos ASI will again be a Silver Sponsor of this year’s event. Below are the details for our participation in this year's ARF convention.
Monday, March 30th, 2:00pm – "Marketing Your Way Through an Economic Downturn"
Speaker: Jill Wiltfong, Senior Vice President, Ipsos ASI
We are in the midst of a financial crisis. Every consumer, in every country – every business in every corner of the globe &ndash is feeling some effect. Will you flourish or flounder? Join us for an interactive, engaging hour as we showcase creative advertising, current research, and practical insight on moves you can make today to improve your position tomorrow.
Tuesday, March 31st, 10:15am – "The Research Industry Vision"
Participant: Didier Truchot, Co-Chairman and Chief Executive Officer, Ipsos
Pre-eminent research industry leaders will respond to the Advertiser RFP and articulate their strategies to respond to research transformation over the next five years. This will be followed by an "Oval Table" discussion moderated by Donna Goldfarb, Unilever Americas.
Tuesday, March 31st, 2:00pm – "Buzz Word"
Speaker: John Hallward, President, Ipsos ASI
Summary: A quick showcase of new innovations you're sure to be talking about. First, we'll dive into a new web scanning tool that monitors the volume of your brand "buzz" and places the details of the actual conversations taking place across the entire Internet at your finger tips. Then, it's the latest "word" on strategic media planning for brand managers – a tool that leverages consumer mix modeling to create an actionable, user-friendly media mix simulator (covering all touchpoints, paid and unpaid) to help drive your strategy and optimize your efforts.
Each year the ARF David Ogilvy Awards honor research that has been shown to make an important contribution to creating, identifying and improving great adver