“The Happiness Equation” Book Probes the Reason and Meaning of What Makes for a Happy Canadian

Ipsos ASI’s John Hallward Pens Second Book in the Pursuit of Happiness

Montreal, QC – It has been said that happiness lies in your own hand. Fortunately, thanks to John Hallward, President of Global Product Development with Ipsos ASI, there is a new book you can have in hand to learn more about your individual happiness. Hallward’s new book – “The Happiness Equation: The Human Nature of Happy People” – explores the secrets to finding happiness through an extensive consumer study of everyday Canadians conducted by Ipsos.