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Points of View
Understanding Programmatic Digital Ad Buying
"In my twelve years or so of experience in the realm of digital advertising, I've seen a lot of changes first hand... one of the biggest changes...
Ipsos ASI 2013 Trends to Watch: Are The Current Advertising Trends Putting Us In Jeopardy!?
It’s a new year and already a new trend in advertising has emerged for 2013. The industry (or at least those in published media) will have you...
Is Good Digital Advertising A Fragment Of Your Imagination?
Let's face it: there's only so much time in a day, which means when it comes to consuming media, consumers regularly make trade-offs spreading...
Is It Worth The Money You Save?
Today's complex and fragmenting media environment has the potential to overwhelm both brand managers and the consumers interacting with them. And a...
Should Digital Lead The Brief?
Media fragmentation is leading to a challenging battle for the attention of an "always-on" consumer, who now has greater control over how they...
Can We Just Move Beyond Click Through Rates Already?
Learn more about how best to manage your digital communications by reading our latest Point of View. It's as simple as 1, 2, 3... and 4. At...
Is Your Brand Truly Consumer-Centric?
Marketers want to ensure their brands are close to consumers – that their brand connects with them. But often they fail miserably. Instead, too many...
Better Measurement For Stronger Brands
"Despite continuing conversations about the more demanding, challenging and complex world of marketing communications, I am constantly reminded that...
How Do You Really Leverage Social Media – Top 10 Tips
Social Media – it's here to stay! And thank goodness because it is a powerful tool that marketers can leverage. It allows brands to actively...
What if your ad goes viral?
Are there implications for a brand and/or media buy if an ad goes viral? The answer is yes! There is a point at which an ad runs the risk of higher...
Points of View
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