• About Ipsos
• Ipsos ASI
  • The Advertising Research Specialists
• Ipsos Marketing
  • The Innovation and Brand Research Specialists
• Ipsos MediaCT
  • The Media, Content and Technology Research Specialists
• Ipsos Public Affairs
  • The Social Research and Corporate Reputation Specialists
• Ipsos Loyalty
  • The Customer and Employee Research Specialists
• Ipsos Observer
  • The Survey Management, Data Collection and Delivery Specialists

Research Connections

• Research Article 5
  Building Brand Equity Through Advertising
  Presented October 2002 at the ARF Week of Workshops A Years of research have shown that consumer perceptions and attitudes – measured collectively,...
• Research Article 4
  Brand Equity, Loyalty and In-Market Performance; Lessons Learned So Far
  Presented October 2000 at the ARF Week of Workshops This paper presents useful facts for managing future brand strategies, such as: the role of brand...
• Research Article 3
  Are We Looking in the Right Places: Pre-Testing and Sales Validation
  Published February 2000 by Admap Publications "Before we know if advertising is working, we need to know what it should be accomplishing. Only then...
• Research Article 2
  Consumer and Advertising in the Americas: Are There Global Rules with Local Touch
  Presented May 1999 at the ARF's 1st America's Conference in Toronto "The purpose of this paper is to provide a better understanding of how...
• Research Article 1
  Choosing the Right Persuasion Measure
  Presented May 1999 at the ARF's 1st America's Conference in Toronto "Persuasion is a key determinant of an ad's effectiveness." In this article you...