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Thought Starter

• Thought Starter: Rethinking Ad Development
  Great advertising is possible, even in today’s complex world. In our experience there are four things to keep in mind to help you to achieve it.
• Thought Starter: Why Emotions Matter in an Ever Evolving and Complex Marketing World
  A key insight from modern neurological research is that emotions developed as a way to rapidly signal what action or decision to take based on how...
• Thought Starter: Ad Transferability – Global Lessons Learned
  Even when starting with airable copy in one country, some ads just don’t transfer well. We see that one third of the time (33%) an ad should not be...
• Thought Starter: Media Planning in an Ever Evolving and Complex Marketing World
  Media Planning is largely based on exposure data with the assumption that how people consume media represents its potential + efficacy. But our...