• About Ipsos
• Ipsos ASI
  • The Advertising Research Specialists
• Ipsos Marketing
  • The Innovation and Brand Research Specialists
• Ipsos MediaCT
  • The Media, Content and Technology Research Specialists
• Ipsos Public Affairs
  • The Social Research and Corporate Reputation Specialists
• Ipsos Loyalty
  • The Customer and Employee Research Specialists
• Ipsos Observer
  • The Survey Management, Data Collection and Delivery Specialists

White Papers

• Earn Success the Social Media Way: Learn to Navigate the Challenges to Earn the Rewards
• Change the Conversation: How to use Social Media to Co-Create Brand Success
• Is This The Newest Odd Couple?
  While marketers struggle to monetize social media, and tap into the online conversations to directly benefit their brands, there has been an...
• Is This the Newest Odd Couple?
  While marketers struggle to monetize social media, and tap into the online conversations to directly benefit their brands, there has been an...
• Ipsos ASI: 2011 Trends to Watch
• Understanding Brand Value: A Review of Price, Performance, Equity and Category Dynamics
  Arriving at an improved understanding of the role of price and value in influencing a brand’s success is a critical component in measuring a brand’s...
• The Creators of Motivation
  Conventional research struggles to discern consumers' emotional, subconscious responses to advertising and often misses the underlying personal and...
• Why Liking Matters
  Are likable TV commercials more effective? Previous research shows liking can work in more than one way to influence viewer response, and some...