New York, NY - Marketers are keen to measure the performance of their mobile strategies and now Ipsos ASI|digital is able to help them do just that. This global team within Ipsos’ advertising research specialty focuses on developing measurement tools and consulting on effective brand communication in the digital, mobile, and cross-media space. They’ve taken that mandate to create a new capability that builds off Ipsos ASI’s Next*Connect and Brand*Graph global systems of measuring ad effectiveness, sharing common parameters of design and measurement across channels and markets.