Ipsos ASI
The Advertising Research SpecialistsProduct & Solutions
Ipsos ASI is committed to working with you to “measure what matters” to your advertising success. With our full range of advertising research tools, you will be sure that you are making the best decisions at all stages of the advertising development process.
Our full range of advertising research products includes:
Creative Development
Next*Idea®
Helps you identify effective advertising at the storyboard stage
Ad-Pre Testing
Next*Adlab
a qual/quant tool to optimize creative in one day
Next*Connect
an online copy testing tool to assess traditional, digital, and emerging media.
Next*Kids
measuring what matters to children.
Next*Print®
our worldwide print testing system. In-home, in-magazine.
Next*TV®
our worldwide copy testing system for TV commercials; in-home, in-program.
In-Market Assessment
Brand*Graph
continuous or wave tracking to monitor your brand’s health
Brand*Graph Express
continuous or wave tracking to monitor your brand’s health
Post*Testing
measuring the combined impact of creative and media.
Marketing Brand Equity
Equity*Builder
the brand health information system from Ipsos ASI.
Holistic Communication Evaluation
360*Planner
the brand health information system from Ipsos ASI.
Brand*Graph360
tracks the in-market reach, impact, and cost effectiveness of all your communications
Next*360
an interactive, multimedia pre-test program that measures your campaign's overall potential for visibility, branding, and persuasion
Emotional Measurement
Emoti*Vators
quantifies the strength of your brand