Ipsos ASI
The Advertising Research SpecialistsProduct & Solutions
Ipsos ASI is committed to working with you to “measure what matters” to your advertising success. With our full range of advertising research tools, you will be sure that you are making the best decisions at all stages of the advertising development process.
Our full range of advertising research products includes:
Ipsos ASI|digital
a team of digital advertising research experts dedicated to unraveling the mysteries of the online world and helping you make better decisions
Media Planning
Research, analysis, and a simulation tool to help you optimize and maximize your media spending
Ad Development
a new communication strategy development solution from Ipsos ASI
a qual/quant tool to optimize creative in one day
an online copy testing tool to assess traditional, digital, and emerging media.
our worldwide copy testing system for TV commercials; in-home, in-program.
In-Market Monitoring and Optimization
continuous or wave tracking to monitor your brand’s health
continuous or wave tracking to monitor your brand’s health
measuring the combined impact of creative and media.
the brand health information system from Ipsos ASI.
tracks the in-market reach, impact, and cost effectiveness of all your communications
Brand Value Creator, Ipsos ASI's equity model, is the only model that properly reflects how consumers make decisions.