As advertisers continue to move towards digital-first media budgets, we couldn’t help but wonder whether this trend is in part being driven by the behaviours of the advertiser, and not the target market. Studies confirm that the people making decisions on how advertising budgets should be allocated sit at the extreme end of the spectrum on media usage — be sure your creative doesn’t fall in this trap! Download our latest paper for more tips and insights to optimize your media planning.
[Event] Canadian Gaming Summit
Join Ipsos’ Paige Schoenfeld who will be co-presenting with the BCLC sharing research highlights from a study examining the market potential of Millennials. In fact, you’ll hear why the results drove the BCLC to re-think player acquisition and create new strategies around advertising, player segmentation and product strategy.