Confessions of the Ad Men

Do media planners and buyers see the world as others do, and does it affect the decisions they make?

Confessions of the Ad Men

The author(s)

  • Ross Hugessen Senior Vice President, Canada
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As advertisers continue to move towards digital-first media budgets, we couldn’t help but wonder whether this trend is in part being driven by the behaviours of the advertiser, and not the target market. Studies confirm that the people making decisions on how advertising budgets should be allocated sit at the extreme end of the spectrum on media usage — be sure your creative doesn’t fall in this trap! Download our latest paper for more tips and insights to optimize your media planning.

 

The author(s)

  • Ross Hugessen Senior Vice President, Canada

Media & Brand communication