The Disruptors: Millennials’ penchant for snacking

Millennials’ penchant for snacking is serving up both challenges and opportunities for retailers and CPGs

The Disruptors: Millennials’ penchant for snacking

The author(s)

  • Kathy Perrotta Vice President, Canada, Ipsos Marketing
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Shifting eating patterns amongst millennials is having a significant influence on the Canadian food and beverage marketplace, disrupting many mature and iconic “sit down” categories and brands while offering opportunities for foods and beverages that are convenient, widely available and portable.

 

how millennials eat

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The author(s)

  • Kathy Perrotta Vice President, Canada, Ipsos Marketing

Media & Brand communication