With the growth of behavioural science, the development of new passive techniques, and the growing amounts of data available in private companies or social spaces, marketers have many new sources to collect insights about their brands and communications. With all this rich information, many are asking whether market researchers still need to ask questions of people? Or, is asking questions becoming old-fashioned? We have a few thoughts on that…
[Event] Canadian Gaming Summit
Join Ipsos’ Paige Schoenfeld who will be co-presenting with the BCLC sharing research highlights from a study examining the market potential of Millennials. In fact, you’ll hear why the results drove the BCLC to re-think player acquisition and create new strategies around advertising, player segmentation and product strategy.