Do we still need to ask questions?

In this paper, we explore the industry-wide dilemma of whether survey-based research is still relevant.

Do we still need to ask questions?

With the growth of behavioural science, the development of new passive techniques, and the growing amounts of data available in private companies or social spaces, marketers have many new sources to collect insights about their brands and communications. With all this rich information, many are asking whether market researchers still need to ask questions of people? Or, is asking questions becoming old-fashioned? We have a few thoughts on that…

Do we still need to ask questions?

Media & Brand communication