The world of research is changing fast, and qualitative is more important than ever as we seek rich insights to guide action and contextualize big data. At Ipsos UU, we believe the future of qualitative lies in Deep Listening. This type of listening happens with all of your senses, helps you to understand the tensions between what people say and what they actually do, and brings human understanding to business questions. Deep Listening is supported by a spectrum of ethnographic approaches, like immersions, re-created reality, in-the-moment mobile, and true, robust ethnography.
With all the buzz about ethnography in our industry, it can be difficult to understand which approach to use when. View this recorded webinar to learn more about the ethnographic spectrum, with a special deep dive into our award-winning approach to ethnography.
If your brand is communicating with people, then this is a must for you!