Paving the Way to Agile Insights

View this webinar to discover how consumer-lead research will pave the way to more agile insights.

Paving the Way to Agile Insights

The author(s)

  • Christie Moorman Senior Vice President, NA, Ipsos SMX
  • Chad Nielson Director, NA, Ipsos SMX
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Consumer collaboration is both an art and a science, and in a consumer-driven world, our potential touch points are endless. While new tools and tech continue to raise expectations for "better, faster and cheaper," our primary goal of getting closer to consumers hasn’t changed. So how do we achieve greater agility while still maintaining depth and authenticity in our delivery?

View this on demand webinar to hear ways in which consumer led research, combined with innovative techniques and creative thinking, can help to pave the way. We take a look at some of the consumer-driven tools and platforms Ipsos leverages for co-creation, ideation, listening and observation, and how they not only enable deeper human understanding, but also provide more opportunities for iterative, dynamic, and multi-faceted learning. Finally, we bring this learning to life through a few recent case studies across multiple sectors, that demonstrate how putting consumers in the driver’s seat helped our clients achieve their research objectives with greater overall agility and efficiency.

The author(s)

  • Christie Moorman Senior Vice President, NA, Ipsos SMX
  • Chad Nielson Director, NA, Ipsos SMX