"Discover China" - Ipsos Attended ESOMAR APAC 2017 by Invitation

On May 18-19, ESOMAR APAC 2017 came to a successful conclusion in Shanghai. The Summit, with the theme of "Discoveries", provided a feast of research insight and case share for marketing, advertising and research companies in the Asia Pacific region.

"Discover China" - Ipsos Attended ESOMAR APAC 2017 by Invitation

In the morning of May 18, at the opening ceremony of the Summit, Mr. Shen Hao, President of China Market Research Association (CMRA) noted in his welcoming speech: "At the justconcluded One Belt One Road Summit, China advocates a winwin development pattern to promote common development and prosperity. China's market research industry also calls for integrated innovation and looking for opportunities in the transformation along with the rise of dig data and new technologies." Mr. Zhang Jun, Representative of ESOMAR China, made a speech, analyzed Shanghai's culture of integration from several perspectives, and revealed to the participants that there will be more opportunities in China in the future.

At the Summit, Ms. Chen Xiaoqiong from Ipsos UU introduced, in the case "Video Storytelling in Medical Ethnographic Research", a chronic obstructive pulmonary disease research in cooperation with GSK, that data records were mostly relied on to understand patient situations in the past surveys. Now, by drawing on the film or literature means , we can visually present the patient's daily feelings, habits and psychological activities. This research helps us examine how the place people are in influences these needs, allowing us to target consumer groups more accurately and efficiently. At the same time, Ipsos Australia and Ipsos New Zealand, as the finale of the Summit, shared how to use big data, machine learning and behavioral science to empower enterprises.

In the afternoon of May 19, in his speech delivered at the closing ceremony of the ESOMAR Summit, Mr. Liu Lifeng noted that we help improve the position in the organization through discussions in different aspects, such as big data, behavioral data and customer changes. We discuss new methods and techniques to extract meanings and emotions from texts, and help us hear more voices and understand and insights through design research, art and science. At the same time, we have to consider how to better interact with the respondents, so that our clients can get better experiences.

The market research industry has gone through 70 years. Lifeng noted that the emergence of new technologies each time has brought great impetus and challenge to the market research industry. In the digital age, market researchers need to identify the core needs and issues of clients, and put various technologies together. We are not only providing data, but also helping clients to solve their business problems and providing them with a newer and better insight model.