Ipsos Marketing Expands Innovation Offer with Next Generation Approach to Screening Simple Stimuli.
An algorithm is a process or set of rules followed in calculations or other problem-solving operations, especially by a computer. They are all-pervasive in the digital world.
Issue 152 - July Issue
Drive Growth, by Understanding the Reality of How People Choose Brands
Reputation, Resiliency, and Results: using trust to unlock the value of reputation
5 Tips to Rock Your Communications Using Multi-touchpoint Campaigns
Issue 151 - June Issue
Vocalink Mastercard Research 2017: The Millennial Influence
This article explains how selecting the wrong metrics in digital advertising can lead to 'perverse incentives.' To succeed, marketers need to know the metrics that matter.
The genesis of a new realm of possibility in manufacturing and supply chain. 3D printing is truly revolutionary. The ability to print bespoke parts and products will transform industrial manufacturing as well as many other sectors including Healthcare.