Empowering the Empowered Consumer

With 65% saying that in a world of so much choice, brands I trust are more important to me than ever, this is a must-see webinar for all marketers.

Empowering the Empowered Consumer

The author(s)

  • Paul Crowe, Ph.D Senior Vice President, US, Ipsos Marketing
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Today’s empowered consumers have more choices, greater knowledge and higher demands. They take charge of every aspect of their lives and seek innovations that fuel their desire for control.

To better understand the empowered consumer, Ipsos surveyed 18,000+ consumers across 23 countries about their attitudes towards brands, products, and services as well as their needs and aspirations in today’s digital world.

View this on demand webinar to hear findings on both the global and US level, including provocative examples of how savvy marketers are capitalizing on these consumer needs with innovative and new-to-the world products and services.

The author(s)

  • Paul Crowe, Ph.D Senior Vice President, US, Ipsos Marketing

Consumer & Shopper