The Future of Omnichannel Retail

Want a refreshing take on ways to better learn about tomorrow's shoppers – instore, online and along the way?

The Future of Omnichannel Retail

The author(s)

  • Alison Chaltas Global President, Path to Purchase, Ipsos
  • Mark Berry Executive Vice President, US, Ipsos Marketing
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Watch this recorded webinar as we discuss our version of the future of research, previewing the shape of things to come in our increasingly databased omnichannel retail world. Example shared include P2P insights across a wide range of categories - from beverages to tech to fashion to OTC to auto to finance - showcasing how cutting edge brands are throwing away their traditional techniques and weaving behavioral science with faster, higher tech solutions to better understand, and more importantly, predict all things shopper.
 

Key learnings include:

  • Clear understanding of how the P2P insights game is changing faster than we can spell shopper
  • Pragmatic hands on advice for rethinking your world of shopper insights
  • Very actionable recommendations on how to gain the right insights, better, faster and for greater actability at retail

For more about P2P research, please read our paper.

Or, read this interview with Alison Chaltas in Shopper Marketing Magazine.

The author(s)

  • Alison Chaltas Global President, Path to Purchase, Ipsos
  • Mark Berry Executive Vice President, US, Ipsos Marketing

Consumer & Shopper