Ipsos Encyclopedia - Patient Journey Research

Patient Journey Research: the patient journey refers to the sequence of stages undertaken by any given patient: origination; evaluation/diagnosis; treatment choice/preferences; fulfilment; and compliance/adherence.

Ipsos Encyclopedia - Patient Journey Research

Definition

​Patient Journey Research: the patient journey refers to the sequence of stages undertaken by any given patient: origination; evaluation/diagnosis; treatment choice/preferences; fulfilment; and compliance/adherence. Patient journey research encompasses two main elements: patient flow (how patients move through the process, from symptoms to treatment decisions) and patient experience (how patients are influenced and what they need throughout the process). Optimally, insights are gathered from the multiple stakeholders involved in a patient's journey (patients themselves, physicians, nurses, pharmacists, etc.) Patient journey research can be used to support all phases of the product life-cycle.

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