Ipsos Encyclopedia - Survey Population

The survey population is elements of the Survey Universe that are contactable through the survey methodology.

Ipsos Encyclopedia - Survey Population

Definition

​​​The survey population is elements of the Survey Universe that are contactable through the survey methodology.

As an example, some units might be excluded in the survey population include: institutionalized individuals, the homeless, people on our DNC lists, people who were surveyed in the last wave of the survey or those that are not possible to access without incurring excessive cost.​

Society