Ipsos Encyclopedia - Survey Universe

The Survey Universe represents the entire group of units which is the focus of the study.

Ipsos Encyclopedia - Survey Universe

Definition

​​​The Survey Universe represents the entire group of units which is the focus of the study.​

For example, the Universe could consist of all the people in the country, or those in a particular geographical location, or users of a product or service, or a specific ethnic or economic group, depending on the purpose and coverage of the study.   A universe could also consist on non-human units such as businesses or households.

Also see Survey Population and Sample Frame.

Society