The Survey Universe represents the entire group of units which is the focus of the study.
For example, the Universe could consist of all the people in the country, or those in a particular geographical location, or users of a product or service, or a specific ethnic or economic group, depending on the purpose and coverage of the study. A universe could also consist on non-human units such as businesses or households.
Also see Survey Population and Sample Frame.
[EVENT] Public Consultation & Engagement Annual Summit
December 6 - Ipsos is pleased to be presenting at Canada’s biggest Public Consultation and Engagement Summit featuring fresh insights on a wide range of consultation-related topics including digital engagement, working with First Nations, addressing controversy, and more.
[EVENT] Shifting Ground: Exploring Public Attitudes Towards Immigration
Join us and the Royal Statistical Society on 17 October 2017 for the launch of our major new longitudinal study exploring how people’s attitudes towards immigration have changed.
Ipsos MORI publishes the report of its longitudinal study, Shifting Ground, which finds Britons are becoming more positive about immigration.