Ipsos Encyclopedia

Ipsos Encyclopedia - Google Effect

This is the tendency to forget information that can be found readily online by using Internet search engines such as Google.

Ipsos Encyclopedia - Galvanic Skin Response Meter

GSR measures electrodermal activity by detecting the resistance of the passage of a very small electric current though the skin.

Ipsos Encyclopedia - Genetic Algorithms (aka Evolutionary Algorithms)

Genetic algorithms are derivative-free and stochastic-optimization method based loosely on the concept of natural selection and evolutionary process by means of simulated evolution.

Ipsos Encyclopedia - Gross Rating Point

The Gross Rating Point is a common and standard measure of media delivery in advertising.