Patient Journey Research: the patient journey refers to the sequence of stages undertaken by any given patient: origination; evaluation/diagnosis; treatment choice/preferences; fulfilment; and compliance/adherence.
Prompted Awareness (aka Aided Awareness) is the percentage of respondents who claim to have seen something (eg a brand or an advert) after having been shown some form of stimulus material.
Aka Enabling Techniques - At the very heart of qualitative research, projective and enabling techniques bring alive the power of the craft through fun games and exercises.
Peoplemeters electronically record who is watching TV and what they are watching.
Purchase intent is one of the most long-standing and widely used measures in marketing research.
In a broad sense, 'product optimisation' is any kind of change that leads to increased consumer liking of a product. More specifically, product optimisation is a tool of Ipsos which has a precise definition.
A paired comparison scale is used to understand the preference of a respondent between two alternative products, concepts, i.e. stimuli.
Product Placement Study: The test product is placed in the households of target-market consumers to use the product as they would normally use that type of product.
Product Testing, also called consumer testing or comparative testing, is a process of measuring the properties or performance of products.
Penalty Analysis: with reference to product testing and used specifically with "Just Right" scales, a statistical approach that provides an assessment of the impact or influence of a number of product characteristics on ratings of overall product acceptance (e.g., overall liking).