Ipsos Encyclopedia

Ipsos Encyclopedia - Questionnaire

Simply put, a "questionnaire" is a set of printed or written questions with a choice of answers, devised for the purposes of a survey or statistical study. In the research industry, it is often the core document for development and refinement, which contains questions designed to answer…

Ipsos Encyclopedia - Qualitative Research

Qualitative Research involves the use of exploratory techniques (such as group discussions, in-depth interviews or observations) that are based on small samples, open ended questions, flexibility for the interviewer to probe more deeply into issues of interest.