Ipsos Encyclopedia - Statistical Significance
In statistics, when we say something is 'significant' we mean it is probably true and not due to chance. We might talk about whether two groups of people have significantly different levels of alcohol consumption, or whether a net promotor score has significantly increased year on year. In both these instances 'significant' means the difference is large enough for us to believe it to be genuine and not caused by random chance.
Ipsos Encyclopedia - Exploratory Research
Exploratory research refers to research that is initiated to learn and explore a topic – this can be bout a category, market, segments or even for opportunities. As such exploratory research sits firmly in the qualitative research domain – being one of the raison d'etre for qualitative research itself.